YouTube for Women Coaches: Why This Strategy Actually Works
by Kathy Sizemore
If marketing your coaching business feels like a second job, you’re not imagining it.
The social media model asks you to show up constantly. Post daily, chase trends, dance for the algorithm. For women coaches who already juggle client work, family, and life, that pace isn’t sustainable. You didn’t build a business to spend every spare hour creating content that disappears in 24 hours.
I know that exhaustion personally.
I spent years believing visibility meant being everywhere. More platforms, more posts, more presence. That belief drove me through building a family security business, homeschooling three kids, and serving on my city’s Community Services Commission. When I ran for city council and lost, the silence that followed broke something open. I realized I had tied my visibility to constant output. When the output stopped, I felt invisible.
That season taught me the lesson I now share with every woman coach I work with: sustainable visibility isn’t about volume. It’s about strategy.
The Shift That Changes Everything
YouTube for women coaches works differently than social media for one simple reason. YouTube is a search engine, not a feed.
When a potential client types “how to find the right business coach” into YouTube, she’s actively looking for help. If your video answers her question, she finds you. Not because you posted at the perfect time or tricked an algorithm. Because you showed up where she was already searching.
That fifteen-minute video you record once? It keeps working for months. Years, even.
While you’re serving clients, spending time with family, or simply resting, your content builds trust with people who haven’t met you yet.
This is the compounding effect most women coaches have never experienced with their
marketing.
How to Know If YouTube Fits Your Business
YouTube works well for women coaches who:
• Answer the same client questions repeatedly (those questions become videos)
• Want visibility that grows without demanding daily attention
• Serve clients who need to trust them before buying
YouTube might not fit yet if you’re still unclear on who you serve or need clients this
week. This is a long game. But for coaches ready to build something that lasts, it’s often the first marketing strategy that finally feels sustainable.
The Real Difference: Renting vs. Owning
Social media is rented attention. You post, you get a moment of visibility, then you start over. The platform owns the audience. The algorithm decides who sees your work.
YouTube is owned visibility. Your videos live on your channel. They get found through search. The views compound over time. You build an asset, not just a presence.
For women coaches who’ve spent years developing real expertise, owned visibility matches the business you’ve built. You’re not starting over every day. You’re building a library of trust.
Your Next Step
If you’ve been wondering whether YouTube could work for your coaching business, I’ve written a complete guide to help you decide.
It covers the real numbers behind video trust, what a sustainable strategy looks like, and how to know if you’re ready.
Read the full guide: YouTube for Coaches: How to Decide If It’s Worth Your Time
Kathy Sizemore is a visibility coach and YouTube strategist who helps established women entrepreneurs stop chasing algorithms and start building visibility that lasts. A former Chair of Temecula’s Community Services Commission with nearly 30 years of business ownership, she brings real-world leadership to every strategy she teaches.
Learn more at kathysizemore.com or email hello@kathysizemore.com.
